About Us

WHO WE ARE

Adventures.com is a global travel company that specializes in authentic journeys to the world’s most memorable places. Established in 1983 as a humble river rafting company in Iceland, we grew to become one of the leading guides and operators in the Northern Hemisphere. In fact, our Iceland tours run under our Arctic Adventures brand, one of the leading tour companies in Iceland. 

Our guides live and breathe each day as a brand-new adventure. From glimpsing polar bears in Churchill to chasing the Northern Lights from Reykjavik, the world is full of awesome moments that simply take our breath away. Being able to share these with you is the driving force behind everything we do.

We offer everything from brief weekend getaways to intensive multi-day trips. From lava caves to glacier hikes, winter expeditions and summer treks, there are literally hundreds of tours to suit each travel style and preference. The majority of our customers are leisure travelers, looking to escape the humdrum of the every day and immerse themselves in our wild landscapes.

We believe travel should be about connecting with other cultures, other landscapes, but mostly with that inner sense of wonder that you might have left somewhere along the way. Our finely crafted tours are designed to let you forget all the hassle and headache. To just focus on the moment and the memories so that when you finally come home, the adventure stays with you. Always.

The Arctic Family


Adventures.com is a proud member of the Arctic Family since 2019. The Arctic Family consists of six brands and works hand-in-hand to craft beyond-the-ordinary adventures just for you:

Arctic Adventures

Founded in 1983, Arctic Adventures now offers over 300 adventure tours around Iceland — from glacier hiking to snowmobiling, trekking, and even scuba diving. The company specializes in small group tours with a high focus on sustainability

Arctic Adventures logo

Extreme Iceland

Back in 2017, Extreme Iceland became a member of the Arctic Family and brought a great collection of day and multi-day tours for you. The company, born out of a passion for adventure, is your best sightseeing and activity tour expert in Iceland.

Extreme Iceland logo

Trek Iceland

Launched in 2009, Trek Iceland specializes in hiking and trekking tours in Iceland. The company’s focal point is the world-famous Laugavegur Trail. Since 2014, Trek Iceland is a member of the Arctic Family.

Trek Iceland logo

Glacier Guides

Founded in 2009, Glacier Guides designs incredible, authentic journeys to Iceland’s largest glaciers. The company is committed to providing glacier adventures in a sustainable way and educating travelers about minimum-impact practices.

Glacier Guides logo

Arctic Sea Tours

A member of the Arctic Family since 2015, Arctic Sea Tours offers small group whale watching trips in North Iceland with excellent success rates. The company is committed to responsible whale watching and has a strong passion for educating visitors about Iceland’s precious ecosystems.

Arctic Sea Tours logo

Each brand of the Arctic Family has its own character and area of expertise. At the Arctic Family, our common goal is to constantly deliver authentic experiences in a sustainable way.


Let’s meet where beyond-the-ordinary adventures begin!

CORE VALUES


INVEST IN EXPERTISE

Our guides are localized pathfinders who know adventure and are eager to share their aha moments with you. We believe that travel is about taking chances, exploring lesser-known routes and savoring the rush of adrenaline. Start your journey with a certified expert guide who knows the destination like the back of their hand.

INVEST IN EXPERTISE

GOING THE EXTRA MILE

We know it’s those little details that make the grand adventures, so we go out of our way to add a personal touch to each tour. We appreciate highlights, but the real exploration often happens off the beaten track. Our aim is to always escape the ordinary, show those behind-the-scenes places and tell stories that you won’t find on social media or in guidebooks.

GOING THE EXTRA MILE

ABOVE AND BEYOND

We understand how frustrating travel to an unknown destination can be sometimes, but we’ve got your back. We offer direct contact with our customer success team before, during and after your trip. Our qualified team of travel experts is here to answer all your travel-related queries and make sure your vacation stays on track.

ABOVE AND BEYOND

STAY IN SYNC WITH NATURE

We’re proud to start each day with a dedication to sustainable travel. Our “leave no trace” policy reflects our unshakeable commitment to stand up for nature and preserve destinations as we find them. We tailor our tours with awareness and respect for local communities and the environment. Because we believe small steps lead to big changes. 

STAY IN SYNC WITH NATURE

DON’T WASTE A MINUTE

Time is precious. That’s why we’ve curated our guided tours to allow for space for you to explore on your own or reflect for a moment. Our team of product managers craft those perfectly balanced itineraries that make the most of your adventure, whether you’re on a short break or a multi-day expedition.

DON’T WASTE A MINUTE

ASPIRE TO INSPIRE

With over 38 years of experience in adventure travel, we know that travel is all about those meaningful moments: when you dive between tectonic plates or take your first step out onto one of the world’s largest glaciers. Grab your own Aha! moment and take a great story home.

ASPIRE TO INSPIRE

Contact us for more information