The Icelandic lava show is managed by Júlíus and Ragnhildur – a husband and wife team, who got up close and personal with the 2010 Fimmvörðuháls eruption. The incredible power of the event – as the molten rock flowed across the pristine white snow was unlike anything that they had ever seen before. An epic conflict between fire and ice, which stimulated all their senses – the violent heat they felt on their skin, the otherworldly sounds caused by the rock hardening and the air escaping, the vivid orange lava flow against the white blanket of snow and the acrid smells that the lava gave off.
They wanted to share this incredible experience with the world, however, volcanic eruptions are dangerous, and no responsible entertainment provider would take large groups of people close to them. Thus, they decided to create a show, that would recreate this experience in much safer conditions and the idea of the lava show was born.